Benefit Words That Determine Customer Needs

There are basic reasons why customers buy products and services. These benefit words help to determine the needs, values and selection patterns of your customers.

FREE:

This seems to be an obvious benefit for everyone. However, if the customer is certain that a product or service will work for them, they won’t necessarily give it a try-even if it is free.

BONUS:

We all like bonuses, but again as in the free category, the bonus is most effective when the customer is sold on the product or service that you are offering.

FLEXIBLE:

Flexible means that you are willing to accommodate the customer within reason. For example it might mean extended store hours, flexible payment arrangements or special guarantee policies.

SAVE TIME:

Many products and services offer long-term time saving benefits where the customer does not see an immediate result. But the results are there, long term.

SAVE MONEY:

Saving money isn’t always in the reduced price tag. Cost savings can come from buying one durable product at full price because the product can often last for years.

PERSONAL SERVICE:

This benefit is synonymous with customer service. It’s the ability to meet the customer’s individual needs.

SAFETY/SECURITY/PEACE OF MIND

I feel that this is one of the most important benefits because it helps to reduce worry and anxiety. Be sure to look for this benefit from the product or service that you are offering to your customers.

BETTER HEALTH:

Better health has become increasingly more important to Americans. This includes health maintenance such as having more physical and mental energy strength flexibility. Think of creative ways to add products and services that offer customers the better health benefit.

COMPETITIVE:

You want to remain competitive in the marketplace and have a greater value to the customer. As a service provider you can find ways to gain the recognition that sets you apart from your peers. As a business owner offering products you can select products that have proven themselves in the marketplace.

VALUABLE:

This benefit can be misleading and tricky because as “beauty is in the eye of the beholder,” so is value. The more you understand the need to get customers the more you can begin to determine their deeper values which ultimately drive their actions.

STATUS:

For some customers status plays a large role in the decision-making process. These customers place a high value on trends, what’s fashionable, what’s “hot” and the choices of their peer group. If your customer fits this description, pay attention to what’s “in” and why.

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