Learn How to Use Google Analytics at Newport Interactive Marketers’ Free Presentation

NEWPORT, RI – Are you curious how Google Analytics’ recent overhaul can help you? Presenter Jay Murphy will explain the basics of Google Analytics on Tuesday, June 17th from 6-9 p.m. at the International Yacht Restoration School located at 449 Thames Street in Newport, Rhode Island. Admission is free. Online registration is requested.

Google Analytics is a free tool that will give you the knowledge you need to improve your marketing strategy and create more successful campaigns. Have you logged into Google Analytics to see where most of your website traffic is coming from? Or whether the number of visits has tanked (or opposite) when you updated your site? Curious which social media platforms may be impacting the bottom line? If you did, you will have noticed that Google has overhauled Google Analytics. Third time presenter BU’s Google Analytics instructor Jay Murphy will explain how to use this new update and offer a refresher on the basics.

Speaker Jay Murphy works with large and mid-sized organizations to successfully convert business imperatives to effective marketing results by delivering analytics, website development, social media strategy, search engine marketing, search engine optimization and display advertising all optimized with measurable results. He has worked with organization including GE, Harvard University and Janus Mutual Funds.

Sponsored by Designated Editor, the gathering will also explain how to interpret the results and use the data to make smart business decisions. From writing better ads, to creating higher converting websites Google Analytics can help you improve your business.

Many thanks to our sponsors this month: International Yacht Restoration School for hosting and Bridge Liquors for making the analytics go down a little easier.

Don’t miss this sell-out NIM event. You’d be paying big bucks elsewhere! NIM events attract 60-100 attendees and had sold out, so be sure to sign up early.

Register online at https://www.eventbrite.com/e/google-analytics-overhauled-get-up-to-speed-registration-11812502513

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Avatar About the Author: The Rhode Island Small Business Journal is a printed monthly magazine and an online resource for the aspiring and start-up entrepreneur and small business owner.

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