(add)ventures Receives Two Emmy® Awards for Prostate Cancer Public Service Announcement at 39th Annual Boston/New England Emmy Awards Ceremony

Photo by: Eric Antoniou
(add)ventures team members who worked on the Prostate Cancer Foundation PSA from left to right include Leif Husted Jensen, director of creative/broadcast; Sara Del Signore, associate producer of video/strategy; Steve Rosa, (add)ventures president and CEO; Mary Sadlier, executive vice president and chief strategy officer; Keely Taylor, producer of video/animation; and Bryan Williams, senior animator of motion/graphics. Not pictured in the photo is Scott Maiocchi, vice president of video/animation

PROVIDENCE, RI – Providence-based multidisciplinary brand culture and communications firm (add)ventures received two Boston/New England Emmy Awards at the 39^th Annual Boston/New England Emmy Awards Ceremony for a Public Service Announcement (PSA) it directed, filmed and edited for the Prostate Cancer Foundation in 2015. The PSA featured boxing legend and five-time heavyweight champion of the world Evander Holyfield in his natural element – the boxing ring – as he tells his story of perseverance in the ring and life, to encourage African American men to get regularly checked for prostate cancer. The spot, filmed at Balletto’s Boxing Gym in Providence,earned an Emmy for both “Public Service Single Spot” and “Editor Short Form” from The National Academy of Television Arts and Sciences.

(add)ventures donated a significant portion of the PSA’s production costs as part of its corporate philanthropy program, (add)love. The PSA served as the launch of a national awareness campaign for the Prostate Cancer Foundation and showcases that while strength, speed and stamina can be drawn upon to beat an opponent in the ring, other resources must be used when fighting an unseen force like prostate cancer – an opponent that could wind up causing a fight for life. The announcement includes a message from Holyfield encouraging African-American men to get checked for prostate cancer and directs them to www.pcf.org, the Prostate Cancer Foundation’s website.

“Earning these Emmy Awards for such an important cause means so much to us,” said Steve Rosa, founder and CEO of (add)ventures. “As someone who not only appreciates Providence’s rich boxing tradition, but has also experienced friends’ and family members’ battle with prostate cancer, I was proud to bring a legendary boxing champion to Providence for an initiative that can help save lives.”

Rosa added, “I’m incredibly proud of the team whose combined talents created such a powerful PSA and am thrilled about our collaborative efforts with Evander Holyfield and the Prostate Cancer Foundation. Together, we can knock out prostate cancer by encouraging regular screenings that can detect cancer early enough to be 100 percent treatable.”

(add)ventures team members who worked on the Prostate Cancer Foundation PSA include Rosa who served as executive producer along with Mary Sadlier, executive vice president and chief strategy officer; and Scott Maiocchi, vice president of video/animation. Other team members include Keely Taylor, producer of video/animation; Leif Husted Jensen, director of creative/broadcast; and Sara Del Signore, associate producer of video/strategy.

A non-profit, professional organization, the National Academy of Television Arts and Sciences (NATAS) Boston/New England Chapter is dedicated to the advancement of the arts and sciences of television, the fostering of creative leadership in the television industry, and the encouragement of excellence in artistic, educational, cultural and technical progress. Entries are measured against a standard of excellence and do not compete against each other. There may be one award, more than one award, or no award given in each category.

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