(add)ventures’ Marketing and Content Teams Gain New Talent
RISBJ Staff | Mar 23, 2016
PROVIDENCE, RI – To meet the growing needs of its client partners, Providence-based multidisciplinary brand culture and communications firm (add)ventures welcomes new talent to its strategy/marketing and content/pr teams with the addition of three team members. Lisa Reefe of Providence joins as manager, strategy/marketing, and Anne Zollo, of Cumberland joins as spet, strategy/marketing. Warwick resident Ali McGowan joins as spet, pr/strategy.
As manager, strategy/marketing, Reefe is responsible for developing integrated marketing and brand building strategies for client partners that educate, motivate and influence target audiences. She also supports business development efforts by crafting results-focused proposals and presentations. Prior to joining (add)ventures, she held other senior marketing roles. Reefe holds a bachelor’s degree in international advertising and media studies from City University in London, England, and possesses more than 20 years of marketing and communications experience.
As spet, strategy/marketing, Zollo leads the development and fulfillment of marketing material requests for pharmacy recruitment for a Fortune 10 company. She also assists with the development and implementation of marketing campaigns for client partners in the nonprofit, hospitality and retail industries. Prior to joining (add)ventures, Zollo supported the National Campaign to Prevent Teen and Unplanned Pregnancy, a nonprofit organization in Washington, D.C. Her previous experience includes internal marketing, project management and event support for the energy division of ICF International, a Virginia-based consulting firm. Zollo holds a bachelor’s degree in business administration and marketing from Bryant University in Smithfield, R.I.
In her role as spet, pr/strategy, McGowan assists in the development, management and execution of public relations, content marketing and social media campaigns. Additionally, she supports client partner events with media relations, event planning services and the coordination of photography and videography. Prior to joining (add)ventures, McGowan worked as the media coordinator for Providence Media, where she gained skills in both the editorial and sales functions of publications. McGowan holds a bachelor’s degree in marketing from the University of Rhode Island in Kingston.
“We’re thrilled to expand our talent base in the marketing and content disciplines,” said Mary Sadlier, executive vice president and chief strategy officer. “Lisa, Anne and Ali play essential roles in identifying client needs, providing solutions and ensuring strong results for our range of client partners.”
(add)ventures has earned a spot on Inc. Magazine’s 5000 list as one of America’s fastest-growing private companies 10 times and is currently in its 26th year in business.
About (add)ventures
(add)ventures is an award-winning, multidisciplinary brand culture and communications firm headquartered in Providence, R.I., with offices in Miami and New York City, and partnerships with firms in Argentina and Estonia. Founded in 1989, (add)ventures combines strategic intelligence and creative genius to inform, inspire, recruit and retain brand stakeholders. The firm works with Fortune 500 companies, industry and innovation leaders, leading universities, major nonprofits, and governments to create unique, multidisciplinary digital brand communications.
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