All Entries Tagged With: "branding"
What is your ‘WHY’? What is your reason, goal(s), or impetus that gets you out of bed in the morning? Your ‘WHY’ might be raising a happy healthy family, getting a degree, making a million bucks…
Here at Hub Digital Marketing, our‘WHY’ is all about helping businesses grow through digital marketing and customized growth strategies. Our ‘WHY’ fuels our quest for learning and growing. Can’t stop, won’t stop! We read, watch videos, attend webinars and online classes, and go to presentations and workshops with an almost obsessive dedication. We practice new ideas and platforms out on ourselves, and our own business, ALL the time. We truly enjoy meeting with people and hearing their stories. We are always interested in learning about client’s businesses and we revel in identifying their strengths and weaknesses, their growth stories and pain points then we love working with them to identify, build, and execute growth strategies specific to each and every one of them. We really love what we do and do what we love!
Now you know what our ‘WHY’ is, so what about the HOW and WHAT?
Marketing…what is marketing really? As defined by Miriam Webster:
Full Definition of marketing
Then there’s Digital Marketing, which really is the skeletal structure and/or foundation of everything we do – from the design and development of a website, content marketing, email marketing, social media marketing and all that goes into search engine optimization – that is ‘WHAT’ we do! Digital marketing is an umbrella term for themarketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Wikipedia’s full definition.
Content is king…you’ve heard that, right? Well, it’s true. Content creation is the contribution of information to any media and most especially to digital media for an end-user/audience in specific contexts. But let’s think of content as content marketing…Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.
And, of course SEO (search engine optimization) is at the heart of it ALL. Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.
A list of WHAT we do…
– SEO Strategy and Execution
– Website Design
– Social Media Marketing and Management
– Blogging and Copywriting
– Grassroots Marketing Strategy and Execution
– Email Marketing – List Development and Template Building
– Paid Search
– Display Ad Purchase and Design
– Graphic Design
Ok, so if you’ve had anything to do with Facebook in the past decade (that’s right, Facebook has been around now for over 10 years!), you’ve noticed that it’s gone through some major changes. What once was a mecca for small business owners who were looking for organic reach and inexpensive advertising, has now become a frustrating place of lost content just floating around with no one paying attention to it.
Algorithm changes over the past few years has significantly decreased the organic reach of business pages. It’s gotten to the point now, where on average a business owner can expect that only 2% of the people who like their page will organically see what they’ve posted. As someone who spends a significant amount of time researching, creating and editing content to send out to the masses, that is a bummer. There’s nothing worse than knowing you have something really important to say, without an audience to say it to.
Well, once you’ve mourned the loss of your organic reach (because trust us, it’s not coming back), it’s time to buck up and make the best of it. Despite some challenges, there ARE ways you can get great reach on the social media platform at a lower cost than other outlets, and those are Facebook ads. Trying them out? Below we’re breaking down just a few tips to help you optimize your ads to ensure they’re working the best for you.
1. Spend some time researching your audience and target them. When you’re looking to target your ad don’t just go by geographic area. Take some time to do some research on some of your existing audience’s interests and likes. On Facebook you can target by general interests, things they’ve looked at on the web, and even other complimentary Facebook pages they’ve liked. Spending some time playing with the interest categories available for targeting can make a HUGE difference in your ad performance.
2. Pick the ultimate pic. Ahh the ad image. This is always the most difficult (for many people) when designing an ad. The image is the first thing people will see when scrolling through their newsfeed so you want to make sure it not only makes sense with your content, but that it’s attention grabbing as well. Find something with bright colors, interesting designs or a little bit of humor to ensure maximum results. And be sure to keep text to a minimum! While Facebook has loosened up a little on their restrictions, it will cost you more to run an ad with text in the image than one that doesn’t have any. And be sure to keep it in the 1200 x 628 wide format so it fits the space nicely.
3. Start small with the budget. A lot of times people think the more money you throw behind an ad the better. However, recent studies have shown that dramatically increasing your budget will actually cause your Cost Per Click (CPC) to go up dramatically as well! Start your budget smaller (about $5 per day) and test it out over the course of a few days to see how it’s working for you. Don’t like what’s happening? Go back and edit the image, text or both until you find the right mix. Happy with the results? Slowly increase your budget (No more that $5 per day) over time to increase the reach without increasing the CPC.
