Volume 4 Issue 12

Volume 4 Issue 12

It’s that time of year again…when over-eating, traffic jams and shrinking checkbooks become all too familiar! As we approach the end of the year, have you started planning for 2016? I think New Year’s Resolutions for a business are a great way to commit to continued success in the coming year.

 
Here are a few of my top digital marketing resolutions that will help your business in the New Year!
Commit to consistency
Whether it’s once a week or once a day, posting on social networks should be a consistent and well planned effort. Posting more consistently and more frequently will increase brand awareness and lead to a greater social media impact.

 
Have a strategy
Rather than login to Facebook or Twitter to think about what your next post should say, put some ideas together in a text document or a notebook first. Once you have 8-10 solid ideas, then start posting. It will prevent some of the common “social media anxiety” we hear often about.

Stop sending boring emails
Commit to sending a monthly newsletter to your contacts, clients and prospects that provide value. Give away some tips, share some knowledge and talk about what’s going on within your business. It’s also a great idea to highlight your community involvement or profile a client or staff member.

Monitor results
When was the last time you looked at your website stats? That’s what I thought! It’s difficult to understand what’s working and what’s not without looking at the results. Once a month, take a look at your website analytics, social media insights and email reports. By carefully analyzing your data, you’ll better understand what’s resonating with your audience and what’s working best.

On behalf of myself and the entire staff at RISBJ, have a happy, healthy holiday season and a successful New Year!

 

Gil Lantini

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