Ashley Advertising Announces Expansion Plans for Use of Mobile Digital Ad Vehicle for D.G. Yuengling & Son’s New England Market Campaign

RHODE ISLAND – Ashley Advertising Agency, Agency of Record for D.G. Yuengling & Son, among others, has increased its commitment with Promotion with Motion for 2015. After a successful market introduction in 2014, the Yuengling Brewery and the local wholesalers agreed to expand their investments with Promotion with Motion for 2015 in both Rhode Island and Connecticut.

“We and our clients were very happy with the results of last year’s initial roll out in the New England markets. PWM’s unique advertising abilities of impactful, digital video & audio in a mobile form, really helped introduce the Yuengling products to the New England consumers“ stated Frank Gussoni, President of Ashley Advertising. Promotion with Motion’s Digital Video truck was a new advertising medium utilized for the first time in any of the 16 states Yuengling’s products were sold. As a new advertising medium, the Agency and the brewery took a “test and measure” approach to their initial investment. The feedback was so positive, that the Agency and the Brewery decided to substantially expand its investment and increase the number of cities and towns included in 2015 campaign.

“All of 2015’s media investments have to substantially deliver on impressions. We are consistently challenged to be as effective as possible in both reaching the right consumers as we are in being fiscally efficient. PWM has delivered on both measures, and has earned the trust and increased commitment it received.” Frank continued.

Headquartered outside Philadelphia, PA, Ashley Advertising is experienced in multiple facet advertising strategies and is one of the nation’s leading mobile media agencies.