Young Entrepreneur Helped to Create Cutting-Edge Digital Capabilities For Hundreds of Clients

2013 Rhode Island SBA Young Entrepreneur of the Year

Young Entrepreneur helped to create cutting-edge digital capabilities for hundreds of clients

     In 2004, Jeshua Zapata and his brothers Juan and Jairo Gomez, founded Xzito Creative Solutions.  They began with a vision of creating a cutting-edge creative agency focused on progressive digital capabilities.

Xzito is a clever respelling of the Spanish word Exito, which translates to the English word success.  The name was selected based on the firm’s commitment to its clients’ brand success, visibility and profitability online and offline.

An entrepreneur from the outset, Jeshua is every bit the classic executive.  Sharp and driven, creative and tech-savvy, he drives the workflow at Xzito, constantly pushing the team to exceed expectations for the company’s growing list of clients.

His career began with MetLife Auto and Home Insurance.  There he established the project management, process review and information technology skills that laid the foundation for his role as president of Xzito.

Xzito has won numerous awards, including a Gold Award for Excellence in Web Design from the American Association of Web Masters and the Hispanic Business of the Year from the Hispanic Chamber of Commerce. The company has worked with over 300 organizations from non-profits and startups to Fortune 500 companies to produce engaging, unique and intelligent online and offline marketing strategies.

Xzito employees include artists, web designers, entrepreneurs, soccer enthusiasts and motorcyclists.  They are intelligent, fun-loving and energetic.  But most important, they are dedicated to creating successful online and offline engagements.

Some examples of successful client projects include a manufacturer of religious gifts wanted a partner that could help improve their brand’s unique positioning statement, value proposition, web site and online marketing.  Xzito worked with the customer on a combination of brand builders and marketing drivers that would deliver immediate results.  Within three months of the program’s launch, the client achieved 10,570 new web site visitors, 116 leads from online sources, and 53 new clients.

A major property and casualty life insurance company needed to compete with other insurance providers who gave customers the ability to obtain vehicle insurance quotes online.  Xzito worked with the company’s e-business team to develop a working mock-up to gain the approval of upper management.  The prototype was accepted and resulted in a solution to selling auto insurance online.

Brown University wanted to enhance its website design, usability and functionality for its semi-annual publication The Brown Journal of World Affairs.  Xzito designed and developed a new web site with advance functionality, including self-management capabilities, advance search, and multimedia.

Jeshua formerly served on the board of directors of Junior Achievement, the American Marketing Association, and English for Action.

In his spare time, Jeshua enjoys playing soccer with friends or reading motivational books.  He is a graduate of Bryant University with a degree in Business Administration with a focus on Computer Information Systems and a minor in Communications.

For his demonstrated success and potential for continued growth, the U.S. Small Business Administration pleased to honor Jeshua Zapata, president of Xzito Creative Solutions as the 2013 Rhode Island SBA Young Entrepreneur of the Year.

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