Whole Foods Market to sponsor the American Diabetes Association’s New England Classic Tour de Cure

FRAMINGHAM, MA – The American Diabetes Association (ADA) of New England is pleased to announce that Whole Foods will be featured as the leading sponsor of the organization’s New England Classic Tour de Cure bicycling fundraiser this July.

The New England Classic Tour de Cure is a two day, 150 mile or seven day 550 mile cycling adventure in the picturesque and historical settings of New England’s scenic seacoasts and bold mountain ranges, taking place July 12 – July 18, 2014.  Cyclists will enjoy indoor accommodations, full breakfasts and dinners and much more while striving to complete their personal two day or seven day bicycling adventure, and making a difference in the fight to STOP Diabetes.

“The New England Classic Tour de Cure is a very special ride as it unites people who passionately engage in a multi-day cycling vacation to improve the lives of people affected by diabetes,” said Chris Boynton, Executive Director for the New England Division of the American Diabetes Association.  “We are thrilled to be welcoming Whole Foods as our leading sponsor in this event, as their commitment to eating well and leading a healthy lifestyle reflects one of the very important messages we strive to communicate.”

The ADA of New England hosts a total of five Tour de Cure fundraising events, though the New England Classic is the only multi-day ride.  Other Tour de Cure events will launch this spring in Topsfield, MA; Kennebunks, ME; Narragansett, RI and Durham, CT.   These events are designed for everyone from the occasional bike rider to the experienced cyclist with routes ranging from 3 mile family rides to 100 mile Century Rides.  Routes vary by location.  For more information, visit www.diabetes.org/tournewengland

It is estimated that 25.8 million Americans have diabetes, and another 79 million people have pre-diabetes.  Significantly more adults have diabetes than the percentage of those diagnosed with the disease reflects, according to Boynton.  Whether type 1, type 2 or gestational diabetes, the condition involves the body’s inability to properly metabolize glucose, and is managed in part by following a healthy and balanced diet in order to maintain a target blood glucose range.

“Whole Foods Market is proud to support the American Diabetes Association and Tour de Cure,” said Laura Derba, Whole Foods Market regional president. “We are committed to supporting the health of our stakeholders and the communities we serve through healthy eating education. Events like the Tour de Cure are an exciting way to raise awareness of the crucial role food and lifestyle choices have on our health.”

Founded in 1980 in Austin, Texas, Whole Foods Market (wholefoodsmarket.com, NASDAQ: WFM), is the leading natural and organic food retailer. As America’s first national certified organic grocer, Whole Foods Market was named “America’s Healthiest Grocery Store” by Health magazine. The company’s motto, “Whole Foods, Whole People, Whole Planet”™ captures its mission to ensure customer satisfaction and health, Team Member excellence and happiness, enhanced shareholder value, community support and environmental improvement. Thanks to the company’s more than 80,000 Team Members, Whole Foods Market has been ranked as one of the “100 Best Companies to Work For” in America by FORTUNE magazine for 16 consecutive years. In fiscal year 2012, the company had sales of $11.7 billion and currently has more than 350 stores in the United States, Canada and the United Kingdom.

The American Diabetes Association is leading the fight to Stop Diabetes and its deadly consequences and fighting for those affected by diabetes. The Association funds research to prevent, cure and manage diabetes; delivers services to hundreds of communities; provides objective and credible information; and gives voice to those denied their rights because of diabetes.  Founded in 1940, our mission is to prevent and cure diabetes and to improve the lives of all people affected by diabetes.  For more information please call the American Diabetes Association at 1-800-DIABETES (1-800-342-2383) or visit www.diabetes.org.  Information from both these sources is available in English and Spanish.

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