Utilizing Technology in MBE/DBE Businesses

By: Michael Brito

I am utilizing technology to bring this piece to you today.! I have chosen an app that allows me to create these articles on my iPad in any form I choose, allow me to edit, insert files or attachments, automatically save content, and send the article it in part or total; l…all from within the app.!  

Our day-to-day use of technology is so ingrained in our actions that most of us don’t even think about the frequency in which we are utilizing technology. it We use technology every day on our phones, from our phones, homes and our cars and trucks, it can beis truly overwhelming.. For example, today my Let’s look into this mornings routine consisted of checking ; what was the first order of your business? I checked the weather and my schedule for the day on my phone, replying to an IM, reviewing my emails, sending an ran off an update on LinkedIn (which I then shared with my Twitter & Facebook followers), checking the weather (again) and obituaries on my WJAR10 iPhone app, sending reminders to two to two connections on Instagram,  and starting notes for this article all before 6:30 am;  all while enjoying music through my Tune-In Radio app!

On LinkedIn alone I belong to three groups that promote the Minority Business Enterprise and Disadvantaged Business Enterprise (MBE/DBE) philosophy and mission. These groups offer free discussions and invite members use to begin new ones. Most groups sponsor networking events focusing on the unique issues  we faced within and outside the minority community. By utilizing my devices to constantly promote my business and stay connected through the various electronic formats, I expose myself to opportunities I would never have known about! If you tThink that marketing is only two dimensional, l…think again! We have exposure to thousands of viewers when we link ourselves to these very accessible online platforms avenues., Ooh, , did I forget to mention? that it’s all free!

We have use of a CRM (Customer Relationship Management) software system that allows us to send messages to our client base in the form of email greetings, special notices, and even company newsletters that is all managed through every device we have.! By staying in touch with our people, we build higher quality relationships all through the use of technology.! The larger companies we model we look to for opportunities require us to know about and how to use the latest IT programs, language, and devices. However, we We have to get into this technology “groove” and make the most of it. The thing is, !

The thing is, ourour competitors will win if we don’t grasp and stay ahead of technology.  get and stay ahead! Our  best use of the tools we already have will prove that we command our day and that we have what it takes to stake our claim on all fronts!

When I imagine what Rhode Island presented to my gGrandfather when he came to this country from Sao Vicente, Cape Verde, I am filled with gratitude at his achievements; all the while also filled with the wonder of how automated my world is now. A, all my grandfather he had was an office phone, truck,  and a typewriter.! I have more technology at my finger tips today than the Gemini program had at NASA — and they launched a rocket!, all I am doing is running a small business.!

So if you’re using your smart phone just to make and take calls, it’s equivalent to only that’s like buying a home use and living in only one room! Spend your time invested in learning about new and useful ways you’re electronic devices can work for you and your business. Take a class at the Apple store, go on-line for tips on how to utilize apps use, and how to expand your business using technology and promotion apps. Most importantly reach out to the MBE/DBE businesses in your circle and  ask for advice and also share ideas when you can. You are always welcome to contact me as well. ! See at the job site!!

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