Technology! Tips for the Real Estate Professional


by Jeremy Bargiel

Real estate is a business defined by buying, selling, or renting a property. It is an industry that is constantly evolving over time through increasing rules and regulations, economic uncertainty, and financial possibilities. It promises a simple education and a fortuitous graduation through convenient slogans like “Location! Location! Location!” or “Buy land, they’re not making it anymore!”, but there are more stories of personal success and epic tragedy written in real estate than most other industries combined.

Real estate entrepreneurs suffer from the traditional business pitfalls of client dependence, money management, and workforce dependability. The pathway to prosperity is paved through a number of avenues. Client and property diversification lead to a stronger business pattern for growth and less opportunity for substantial stagnation or decreasing income. Continuous cash flow and deep capital reserves enable companies to maintain growth and cover all untimely operational costs. Detailed experience, focused training, and strong employee relationships empower a company to move forward regardless of business or personal related problems in the workplace. These fundamental issues are commonplace and templates for accomplishment exist, but how does an organization cope with constantly changing technology challenges?

Network Infrastructure

Networks provide the flexibility and efficiency to communicate and share ideas on a global scale. Switching is the lifeblood of the network and the key to maximizing growth and productivity in the marketplace. A breakdown or flaw in your infrastructure will result in the inability to close client sales, offer new properties, distribute correct information, sustain new business, strengthen past business, partner with team members, hire the best talent, and build a solid reputation. Real estate is a relationship business and, regardless of a great service, the business will not thrive or survive without the ability to disseminate clear information to the team and clients.

IT Security

Quality security prevents information theft, privacy breaches, and data corruption and is the difference between a minor client inconvenience and a major situation threatening bankruptcy. The increasing use of the web 2.0 platform, social networking, and real time applications for the real estate business produces a higher risk of vulnerability to network resources and web applications from malware, viruses, spyware, and adware. Through streaming content, online chats, and video conferencing, networks are exposed to 100’s of direct threats and daily remote attacks by proxy-jumpers. It’s never been more difficult to secure confidential information and the liability of a leak can have severe revenue, reputation, and legal consequences.

Business Continuity

Business continuity is the process of recovering data quickly and efficiently following a system failure. A compromised or down network, for any amount of time, can have a catastrophic effect on ecommerce systems, payment processing, ERP systems, and digital records and storage. The loss of sensitive data can strike at any time and for a multitude of reasons: database corruption, hardware crashes, and human error or natural calamities. It is vital to incorporate a solution to better centralize daily management tasks and improve the flexibility, scalability, and efficiency of hardware resources which will quickly reduce costs, decrease the physical footprint, lower power output, and increase productivity.

The Technology Advantage

The demand for real estate can be affected by many outside forces: population demographics, debt burdens, industrial and commercial demand, capital market liquidity, interest rate fluctuation, and global uncertainty. The real estate community anticipates these factor through past data indicators or actualized action plans. The answers to problems of the past are time-tested, but today’s real competitive advantage is found through employing the proper technology and committing to an accurate risk assessment platform which will empower and protect your business for near term sustainability and long term success.

Jeremy Bargiel, Writer TBNG Consulting

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Avatar About the Author: The Rhode Island Small Business Journal is a printed monthly magazine and an online resource for the aspiring and start-up entrepreneur and small business owner.

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