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Making The Most Of Your ‘Downtime’

Hub blog Make the best of your downtime

We’ve all had those days. In fact, we’re having one of those days today. There’s about 12 inches of snow making it’s way down all day, client meetings are cancelled, and we’re pretty much caught up on work. It’s a wonderful feeling to have things crossed off your To-Do List. Wonderful that is, until the guilt starts creeping in. If you’re anything like us, you don’t do “downtime” well. While you may be dreaming of cuddling under a blanket and mindlessly binging on Netflix, when it comes to actually doing it, you find it hard to shut your working brain off. And now it’s a snowy Tuesday, and while you probably deserve a day off, you’re finding it hard to get past that “I should be doing something” feeling.

Well, we’re here to tell you it’s ok. It’s ok to take a little downtime every once and while, and it’s also ok to want to make the most of it. We’ve got a list here for you of some of our favorite ways to take it easy, all while keeping your brain churning and your business growing.

1. Review relevant publications. Take some time to review the newest trends that are happening in your business, or better yet how to market your business. You may learn a new way to advertise, how to better optimize your current outlets, how markets are shifting, or how other businesses, like yours, are succeeding. Some of our favorites (for our industry of course)? SmartBrief – An awesome collection of business, marketing and advertising news focusing on newest and upcoming trends. Advertising Age – Check out what some of the largest companies and agencies are doing and brainstorm about how you can use similar strategies in your own business. Business Insider – After checking out a few of the entertaining op ed’s, we head on over to the Advertising and Media sections to get some of the insider information on what’s happening in the industry.

2. Get your learn on. Have you jumped onto the online class trend yet? If not, you’re missing out on one of the best ways to learn some best practices, new marketing techniques, insider secrets and ways to inspire growth. Learn from some of the best in their business and learn the same tips and tricks they’ve used to grow their businesses to become major players in the market. Amy Porterfield – A former business consultant, she’s completely transitioned her business into online training ranging from webinars to social media marketing. Melanie Duncan – The Pinterest queen, Melanie Duncan teaches you how to kick butt in one of the fastest revenue driving platforms on the market. Marie Forleo – The founder of B-School, Marie Forleo can help you get past any negativity or doubt that can come creeping in when you’re not looking. Courtney Foster-Donahue – A little quirky, Courtney breaks down the always illusive Facebook, and how to actually create Facebook ads that work. Hub Digital – Who can forget your favorite crew from Hub Digital? With classes ranging from prepping your digital content, to blogging, to getting your website to the first page in search (that’s right! Exciting stuff coming soon!) we’re sharing all our best secrets that we use to propel our small business clients.

3. Plug into a Podcast. Grab your headphones and listen to some of your fav’s without having to read through lengthy blogs. Better yet? Jump on a treadmill, pick up your duster, or apply a your favorite face mask, and you can now multitask growing your business while getting a little quality “you” time. Amy Porterfield – She’s back, and bringing in some of her favorite friends sharing their top insider secrets. Gary Vaynerchuk – If you’re not offended by swearing, Gary Vee gets real about all things social media, entrepreneurship and business best practices. The Fizzle Show – who says growing your business has to be so serious? The Fizzle Show hilariously takes on entrepreneurship and focuses on how to stay creative.

Hub Digital – Who We Are

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While it might seem like we’re super education-focused lately (our online classes), we are tenaciously passionate about working with small to medium sized businesses to reach their business development goals.
Who are we? We are a dynamic boutique digital marketing firm that is dedicated to serving businesses that know their niche, but might be having some trouble reaching the right audience. Check out our latest video to find out more about Hub Digital.

Pop Ups: Don’t Block ‘Em, Unlock ‘Em

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Whenever we hear “pop ups,” admittedly our minds still think of pop ups from the early 2000s – back when Windows had that gloomy grey color scheme and all pop ups felt like scams.

Today, we’re reinventing the pop up. They don’t have to be annoying, or scam-y, and they can be a digital marketer’s best friend if you do them correctly. In fact, when done well, users really enjoy relevant pop ups.

So why should you use pop ups?

Well, the largest pull to use pop ups is that they are a great way to generate warm leads that actually want to consume your content. Pop ups are actually proven to drive sales, and websites that have them outperform competitors who don’t. Think about it – by signing up with their email address through your pop up, they’re saying “yes, I want to receive updates from you in my inbox,” which drives sales.

When a user is presented with a pop up, they have to take action – whether that’s saying “yes, here’s my email” or by clicking out of the dialog box. So there’s a 50/50 chance they’ll give you their email address… and an even higher likelihood if you accompany your pop up with some kind of deal.

Pop Ups Best Practices:

  • Offer something. A great way to generate leads is by offering a discount, access to your blog or newsletter, or downloadable content, say… a free Ebook to whoever subscribes. Think about it in terms of your own habits – how likely are you to just give a website your email address? Probably pretty unlikely. You’d have to be offered something or be really interested to trust the website enough to give your email address away.
  •  Don’t make it look pop up-y. There are so many ways that pop ups can look like a beautiful, cohesive component of your website. Be creative and make your ads bold and bright, and make sure it looks nothing like the pop ups we all remember and loathe from the 2000’s.
  • Don’t put too many on your site. While users may enjoy relevant pop ups, they don’t enjoy constantly having to click out of several of them while they’re surfing your site, or having the same ones pop up again and again.

There are a few different kinds of pop ups.

  • Entry Pop Ups are the ones that show up immediately when you enter a website. These are most effective if you’re a retailer, and we suggest you accompany them with a discount. Caution: an immediate pop up has the potential to deter guests from your site, so you have to be careful and offer a good deal!
  • Timed Pop Ups pop up after a certain amount of time the user spends on the site. These are usually really effective because users have already stayed on your page for a certain length of time, so you know they’re interested in your content. Timed pop ups like “Want content like this sent to your inbox?” or “Download our free Ebook to learn even more” are usually very effective.

  • Scroll Pop Ups occur once the user has scrolled down on your webpage or blog post a certain percentage of the page, and won’t pop up before. These are said to be the most effective type of pop up because you know that the user is interested, since they’ve already taken the time to consume your content that much! These will generate the “warmest” leads, or leads that are most likely to end up making a purchase.

Here’s to reinventing pop ups!

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