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What’s Your Business’ Story?

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NOUN, PLURAL STORIES.

1.a narrative, either true or fictitious, in prose or verse, designed to interest, amuse, or instruct the hearer or reader; tale.
noun

1.a person’s regular occupation, profession, or trade.
“she had to do a lot of smiling in her business”

synonyms: work, line of work, occupation, profession, career, employment, job, position;

2.the practice of making one’s living by engaging in commerce.
“the world of business”

synonyms: trade, trading, commerce, dealing, traffic, merchandising

Every business has one.  It’s time to tell yours…

The WHY Behind Hub Digital

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What is your ‘WHY’?  What is your reason, goal(s), or impetus that gets you out of bed in the morning?  Your ‘WHY’ might be raising a happy healthy family, getting a degree, making a million bucks…

Here at Hub Digital Marketing, our‘WHY’ is all about helping businesses grow through digital marketing and customized growth strategies.  Our ‘WHY’ fuels our quest for learning and growing.  Can’t stop, won’t stop!  We read, watch videos, attend webinars and online classes, and go to presentations and workshops with an almost obsessive dedication.  We practice new ideas and platforms out on ourselves, and our own business, ALL the time.  We truly enjoy meeting with people and hearing their stories.  We are always interested in learning about client’s businesses and we revel in identifying their strengths and weaknesses, their growth stories and pain points then we love working with them to identify, build, and execute growth strategies specific to each and every one of them.  We really love what we do and do what we love!

Now you know what our ‘WHY’ is, so what about the HOW and WHAT?

Marketing…what is marketing really?  As defined by Miriam Webster:

Full Definition of marketing

  1. 1a :  the act or process of selling or purchasing in a market b :  the process or technique of promoting, selling, and distributing a product or service
  2. 2:  an aggregate of functions involved in moving goods from producer to consumer

Then there’s Digital Marketing, which really is the skeletal structure and/or foundation of everything we do – from the design and development of a website, content marketing, email marketing, social media marketing and all that goes into search engine optimization – that is ‘WHAT’ we do! Digital marketing is an umbrella term for themarketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.  Wikipedia’s full definition.

Content is king…you’ve heard that, right?  Well, it’s true.  Content creation is the contribution of information to any media and most especially to digital media for an end-user/audience in specific contexts.  But let’s think of content as content marketing…Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.

And, of course SEO (search engine optimization) is at the heart of it ALL.  Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines. 

A list of WHAT we do…

– SEO Strategy and Execution
– Website Design
– Social Media Marketing and Management
– Blogging and Copywriting
– Grassroots Marketing Strategy and Execution
– Email Marketing – List Development and Template Building
– Paid Search
– Display Ad Purchase and Design
– Graphic Design

CRAFTING THE PERFECT PIN

Hub blog Pinterest

If you have a brand that targets women (and in many cases, even men) you’ve probably heard of Pinterest. The bookmark-style brand has skyrocketed to over 100 million users who log on daily to save some of their favorite products, wedding DIY, dream home decor and fashion styles. Touting a nearly 75% purchase rate (that’s right, 75% of Pinterest users have purchased something they found on the site) it’s a digital platform that can’t be ignored.

Thinking about getting into Pinterest or have tried in the past and haven’t seen success? Well, like anything, there’s an art to pinning that can make or break your Pinterest page. Below we’re breaking down some of our favorite tips to help ensure that your pins will get seen, clicked on, and converted to sales.

1. Create a “Buyable Pin” if you can. “Buyable Pins” are something that are still growing in popularity and are still very limited to only certain commerce platforms. However, if you are one of those lucky ducks who hosts their online store on a compatible one, you can easily activate “Buyable Pins”. These allow the end user to purchase your product DIRECTLY from Pinterest, making it even easier to get that sale. Plus, word around town is Pinterest is promoting buyable pins more in users feeds than a normal pin. If you have an Etsy store, it’s not compatible with Buyable Pins yet, but you can create a “Rich Pin”. Pin directly from your store listing to feature the product price and description more prominently than a regular pin.

2. Create an eye catching image. This one may seem obvious but you’ll be shocked by how many people pin cut off or poor looking images on the site. A great idea is to create almost a cover photo by combining a great picture with some brief text of what you pin is about or where it links to. Now, you can’t add call to action text like “click here” to your pin, but a general title helps give pinners and idea of what they can expect for your pin without having to read it so the chances of them pinning to read later go up dramatically.  Research has shown that vertical images with a 2:3 ratio (the recommended Pinterest size is 735 x 1102 pixels) tend to be the most eye catching and get repinned the most. Need help crafting the perfect pin image? Check out Canva where you can utilize pre-sized templates and get some ideas.

3. Keywords, keywords, keywords. You knew it was coming…  You HAVE to add keywords to the description of your pins if you want to see any traction. People are not only searching for pins within the actual site, but they show up on Google as well. Take a few minutes to ensure your pin descriptions include not only keywords about what your specific pin, but about your business as well.

4. Timing is everything. This one is the big one. Research has shown that pins are the most effective about 20-40 minutes after they are pinned. Because they are shown in users’ feeds based on the time they are pinned, they have an EXTREMELY short shelf life. When you sign up for a business account, you’ll get access to your analytics. This will help you see when people are responding to your pins the most and what is getting repinned. Take some time to research and test when your users will be online and save your most important pins to go live during that time (although a good rule of thumb is about 2-4pm or 8pm-1am as popular times). However, be careful because….

5. There’s nothing worse than going overboard. It may be tempting to pin all your products to your page over the span of a few hours. We get it – You’re on a roll, you have a plan and you just want to knock it out. However, because the shelf life of pins is short, it’s recommended to spread out your pinning over days, weeks and months, to ensure there’s always something fresh in your viewer’s feeds. Also, bombarding your followers with 60-70 pins at a time is super overwhelming and may turn them off from your feed. The best rule of thumb is to plan on about 15-30 pins per day, spread out over the course of 24 hours (with your most important ones going live during your optimum engagement time). Now, it’s not always ideal to check in to Pinterest at 1am, so check out some scheduling options like Buffer to help make it easier on you.

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