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Glee Gum Donates over 50,000 Samples this Halloween Season

PROVIDENCE, RI –  Verve, Inc., the producer of Glee Gum, is proud to provide more than 50,000 free samples of its natural chewing gum to family-friendly events nationwide this month. From fall harvest festivals to Halloween celebrations at stores, zoos, and aquariums, Glee Gum will be plentiful as a healthier, eco-friendlier alternative to mainstream treats.

Over 75% of Americans plan to give candy to trick-or-treaters this year, with retail sales of Halloween candy projected to reach $2.6 billion in the U.S. this year, according to a recent survey by the National Confectioners Association. While most conventional gum and candy contain artificial colors, flavors, sweeteners, and preservatives, Glee Gum is instead made with natural, Non-GMO Project Verified ingredients and chicle, a tree sap harvested sustainably to help conserve the rainforest. In lieu of blister packs, it’s packaged in recycled cardboard. And it’s the only gum on the market to be Fair Trade certified.

“As a candy company, and as consumers ourselves, we love the Halloween season. But it’s often synonymous with junk food. We want trick-or-treaters (and their parents!) to have better access to natural options,” explains Deborah Schimberg, founder and president of Verve, Inc. “We’re grateful for the opportunity to support community events with greener, cleaner goodies for giveaway—and hope it encourages a new generation of customers to change what they chew!”

In a continuation of the company’s sampling efforts, all orders placed at will receive a free sample of Verve’s newest product, Glee Gum Pops (as supplies last). The world’s first 100% natural gum pops come in a mix of three fruity flavors with bubblegum centers. Allergy-friendly, gluten-free, kosher, and vegan, they’re sold throughout North America and available in seasonal packaging.

VERVE, INC. is an independent business dedicated to creating environmentally and socially responsible products. Verve is the winner of the 2015 U.S. Small Business Administration award for Rhode Island Woman-Owned Small Business of the Year. Verve produces Glee Gum, a natural chewing gum sold worldwide at stores like Whole Foods and Cost Plus World Market, as well as new Glee Gum Pops and a line of educational Make Your Own Candy Kits for kids.

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