ShapeUp Expands Leadership Team to Support Increased Focus on Social Wellness™ Solutions for Health Plans

Providence, RI — ShapeUp, the leading global provider of social networking and incentives-based wellness solutions, today announced an expanded leadership team with a focus on the health plan market. New hires Jennifer Cressman and Carolyn Bilson will guide ShapeUp in providing health plans with innovative and effective Social Wellness™ solutions to engage members, build affinity, and improve health. These industry veterans bring more than 30 years of combined experience and in-depth knowledge of the health plan market, provider models, and wellness strategy to their new roles.

By leveraging years of experience in the large employer market and providing proven Social Wellness™ solutions that deliver high engagement rates, ShapeUp will enable health plans to foster close relationships with members, attract individual buyers, and build stronger brand affinity. ShapeUp’s online and mobile platform utilizes teamwork, competition, and peer accountability to promote increased physical activity, improved nutrition, weight loss, and stress reduction across large populations, offering a unique focus on a member’s total well-being. ShapeUp also offers deep global capabilities that arm health plans with new wellness tools for multinational employer clients, providing members worldwide with social connectedness and a gamified wellness experience.

To support this increased health plan focus, ShapeUp has added Jennifer Cressman as vice president and general manager of healthcare partnerships, and Carolyn Bilson as vice president of healthcare partnership development. Together, they will utilize their deep understanding of the trends in the healthcare landscape to strategically transform ShapeUp’s offerings to meet the specific needs of the health plan market.


With over 15 years of experience, Cressman previously served as vice president of sales and strategic accounts at Krames Staywell. Prior to that role, Cressman was the manager of marketing and communications at Intracorp, a specialty company of Cigna Healthcare. Bilson brings over 17 years of experience to ShapeUp, previously serving as national director of health and wellness at Cancer Treatment Centers of America and as health strategy director for Focused Health Solutions.


“At ShapeUp, we are building upon our experience and success in the direct-to-employer space to provide  member engagement solutions that meet the specific needs of America’s health plans, IDNs and ACOs and their unique delivery models,” said Dr. Rajiv Kumar, founder and CEO of ShapeUp. “We’ve brought on experienced individuals who know the market and will help us establish a strong foundation for continued growth. I’m excited about aligning the health plan team with our product and technology groups to bring real innovation to the market.”

“ShapeUp’s proven ability to leverage social connections to spread wellness holds great potential for health plans, IDNs and ACOs,” said Jen Cressman, vice president and general manager of healthcare partnerships at ShapeUp.   “We’re creating new approaches to meet specific segment needs, developing products that drive wellness 2.0, and ensuring that our solutions and processes align with the needs of this space.  We have a real opportunity to help this market foster engagement in new ways— an opportunity to re-shape wellness and help millions of people find better health; that’s why Carolyn and I joined ShapeUp.”

By making wellness fun, social and rewarding, ShapeUp’s online wellness challenges and consumer-driven rewards program drive high member engagement rates and healthy behavior change across diverse populations. ShapeUp pioneered the social wellness industry by being among the first companies to leverage the power of trusted social networks to promote sustainable healthy behavior change. The company’s innovative approach has been validated by a series of academic studies published in peer-reviewed journals. ShapeUp is now available to millions of individuals in 129 countries around the world.


About ShapeUp
ShapeUp is the leading global provider of clinically-proven, social networking and incentives-based employee wellness programs that help people exercise more, eat healthier, and improve their overall well-being. Founded in 2006 by two medical doctors, ShapeUp has pioneered an innovative approach to behavior change called Social Wellness™ that leverages the power of social networking, gaming, and financial rewards to improve the health of large populations and reduce healthcare costs. ShapeUp’s social wellness platform covers millions of lives across 129 countries and is used by more than 500 employers and health plans. Learn more about ShapeUp at

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