Providence-Based Creativity Agency Recently Named Small Agency of the Year, Northeast, Gold by Ad Age

PROVIDENCE, RINAIL, the Providence-based creative agency, is pleased to announce that it has been named Small Agency of the Year, Northeast, Gold by Advertising Age, authority on all-things-related to advertising and creative agencies. The Ad Age Small Agency Awards recognize the power of being small and independent. The Small Agency of the year, Northeast, Gold award is regarded as one of the most coveted in the advertising industry and includes agencies from markets in the northeastern part of the US (including NYC).

If you happened to follow the break up of Mike and Ike, or bought a can of Nothing to support your local food bank or saw the inspirational campaign for the Providence Journal, you know the work of NAIL Communications. And it seems that you aren’t the only one. In addition to this most recent accolade, so far this year NAIL’s work has been recognized by Cannes, Clio and the One Show: the unofficial “Holy Trinity” of creativity award shows. Nail was also recently named “Best Places to Work” by Providence Business News.

“Awards are just a byproduct of our belief that smart, surprising, creative communications are the most effective tools we can give our clients,” explains Alec Beckett, Managing Partner, NAIL. “That being said, we enjoy being recognized by our peers in the industry. Receiving the gold for the northeast market by Ad Age is definitely an honor and confirmation that we might actually be doing something right.”

Its strategic, fearless disregard of old-school approaches to advertising has made NAIL one of a new generation of creative firms that have been steadily luring clients from traditional NY-based mega agencies. Being named top small agency of the year in the northeast by Ad Age is further confirmation that NAIL’s nimble, collaborative and innovative approach is resonating with both clients and consumers.


NAIL is a creative communications firm based in Providence, RI that is constitutionally incapable of using hackneyed marketing clichés to describe what it does. That’s why they built a web site.

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