Minding Maslow & Other Lessons on Enlightened Management

Last weekend, I had the pleasure of presenting with Chip Conley author of Emotional Equations and Peak, How Great Companies Get their Mojo from Maslow.   Chip’s recent book, Emotional Equations (www.emotionalequations.com) has been translated into 11 languages and yes dashed to the top of the New York Times best seller list this past year.

So, what do Chip and Maslow have in common?   They both adore pyramid-based modeling.  Yes, this is true.  You do recall Maslow’s hierarchy of needs – right?  Maslow’s hierarchy certainly seems to offer no actual expiration date; its relevance proves sensible still today.

You see, Maslow was writing in the 1960’s about what is means to be humanistic during a time where command-and-control styles along with Great Man Theory ruled organizational life.  Besides his insights on human motivation via the above hierarch, he offered unimaginable concepts spun out in axiom form; he crafted 36 of these statements to guide life at work.  He entitled them “Enlightened Economics and Management.”

Perhaps they will seem controversial to you, especially if you inhaled the corporate air for some time, or if you have fallen to your knees in exhaustion due in part of the super Machiavellian-like behavior of so called “leaders” in your work world.  Regardless of the scars, try inhaling some love at work through Maslow.  Quickly you may find your self and others -if you dare spread this message to comrades – healed or re-energized about work’s possibilities in becoming a healthy dwelling place at last.

In my recent chat with Chip, he shared with me some of the ways Abraham Maslow referenced cleaning one’s brain.   I called it (for a few years now) a psychic scrub, and as luck would have it, confirmed by Chip who hold’s Abe’s diary (from his last several years), having “psycho hygiene.”  I nodded when he validated my suspicion of the power of Maslow’s words that I am about to share with you.

For those of you wondering, why has it taken so long for these words to reach the general masses, let me explain.  Perhaps their influence was first limited because Abe’s initial publication was entitled Euphyscian Management (http://www.maslow.org/sub/eup.php) – not so jazzy of name despite converting consultants like Peter Drucker immediately.  I hope that title’s obscure sound helps settle your soul as to why the “big delay!”

Without further delay, please read and share these (12) offerings from Maslow from that renamed publication now called Maslow on Management (1998):

1. Assume everyone is to be trusted.

2. Assume that everyone is to be informed as completely as possible of as many facts and truths as possible; i.e. everything relevant to the situation.

3. Assume in all your people the impulse to achieve, assume that they are for good workmanship, are against wasting time and inefficiency, and want to do a good job, etc.

4. Assume that there is no dominance-subordination hierarchy in the jungle sense or authoritarian sense (or baboon sense). The dominance is of the “chimpanzee” sort, older brotherly, responsible, affectionate, etc.

5. Assume that everyone will have the same ultimate managerial objectives and will identify with them no matter where they are in the organization or hierarchy.

6. Enlightened economics must assume good will among all the members of the organization rather than rivalry or jealousy.

6a. Synergy is also assumed.

7. Assume that the individuals involved are healthy enough.

8. Assume that the organization is healthy enough, whatever this means.

9. Assume the “Ability to Admire” (to be objective and detached) in a special sense, i.e. to be purely objective not only about other people’s capacities and skills, but also one’s own.

10. We must assume that the people in organizations are not fixated at the safety need level.

11. Assume an active trend to self-actualization – freedom to effectuate one’s own ideas, to select one’s own friends and one’s own kind of people, to grow, to try things out, to make experiments, and mistakes, etc.

12. Assume that everyone can enjoy good teamwork, friendship, good group spirit, good group harmony, good belongingness, and group love.

 Maslow on Management (Maslow, 1998, p. 20)

There are 24 more statements Abe makes en route to explicating “Enlightened Economics and Management” and perhaps our work worlds have ripened to a maturity level where Minding Maslow may not be such a bad idea anymore after all?


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