Maternova, Inc. wins the grand prize in the LivePlan $10,000 Boost nationwide business plan

PROVIDENCE, RI – (September 11, 2012) Maternova, Inc., a Providence, Rhode Island startup company is the grand prize winner in a nationwide business plan competition hosted by Palo Alto Software.  The competition received almost 200 entries.

The “LivePlan Boost Competition” was judged by startup and venture experts Guy KawasakiTim BerryDiane FraimanKristen Koh Goldstein and John Jantsch.

Maternova, Inc. was founded in 2009 as an online knowledge gateway but has evolved its business model to become a full-fledged global marketplace and collaboration platform for technologies in the obstetric and neonatal health space.  Allyson Cote, Vice President for Business Development stated, “Winning this competition is a boost for our venture but it is also a win for the startup community in our home state of Rhode Island.  The fact that a woman-owned, women-run social enterprise was recognized by such an esteemed panel of judges further validates our passion for our maverick mission.”

Palo Alto Software, developer of the number-one selling business planning software tools – Business Plan Pro, Sales and Marketing Plan Pro, and its new cloud-based business planning and tracking tool, LivePlan – announced the winners of the first “LivePlan $10,000 Boost” nationwide business plan competition in a live webinar on September 10, 2012.

As the winner, Maternova will receive $10,000 furnished by Palo Alto Software, Inc. In-kind prizes were provided by the following generous sponsors: LegalZoom, D&B Credibility Corp., SageWorks, Duct Tape Marketing, Shopify, MasterPlans, and PRWeb, a service of Vocus.

About Maternova 
Maternova is a start-up company that built the first online global marketplace, innovation incubator, and collaboration platform dedicated to improving maternal and newborn health. Maternova distributes novel technologies that help make clinical interventions possible for women and newborns worldwide. The company was a finalist in the Cartier Women’s Initiative, MassChallenge, and the Rhode Island Business Plan Competition. Visit to learn more and view their motion graphics video.

About Palo Alto Software, Inc.
Palo Alto Software, Inc. develops and markets tools, products and content for small businesses and entrepreneurs. The company’s flagship product, LivePlan, provides cloud-based business planning and small business management. The company’s combined product line, along with, the highest trafficked business planning website, offer know-how solutions that have made Palo Alto Software the market leader in its category for over fifteen years. Palo Alto Software was founded in 1988 and is a privately-owned corporation based in Eugene, Oregon.



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