PERSONAL MARKETING…the end of mass communication and the beginning of 1-to-1 communication

Date(s) - 03/18/2014
9:00 am - 11:00 am

Centerville Seminar Center

Mass production has been growing since the industrial revolution. And mass communication has been growing right along with it. Today, to many people, ‘mass communications’ means ‘mass indifference’. The era of mass marketing is over and the new age of 1-to-1 communication and building relationships has taken its place.

What do customers respond to today? Both prospects AND customer respond to personal and relevant messaging- this is what cuts through all the communication clutter.

Marketing is becoming a 1-to-1 equation. Different people need to treated and spoken to differently. One size does not fit all. Join marketing consultant Bob Salvas as he discusses segmentation, one-to-one technologies, and how to build lasting relationships with your best prospects and customers.

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