Marketing Strategies and PR Tips from the World-Renowned WaterFire

Date(s) - 05/27/2014
5:30 pm - 7:30 pm

Ruth's Chris Steak House

This season’s second event goes inside the global phenomenon of WaterFire. What started as a one-time installation has grown into an iconic event, becoming a symbol of a city’s rebirth and re-branding.

Featuring creator Barnaby Evans and Director of Development Bronwyn Dannenfelser, this event will take an in-depth look at the growth and sustained success of WaterFire while offering a glimpse of the 2014 season now underway. Hear about the multi-layered branding behind an event that has become synonymous with a city’s renaissance and learn how the event has elevated the artistry of cities throughout the globe.

Learn best practices on:

  • Event growth and sustainability
  • Creating a global brand
  • Executing and developing ideas
  • Cultivating a creative community

For more information or to register visit 

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