Bull’s Eye Marketing

Date(s) - 04/23/2014
9:00 am - 11:00 am

Centerville Seminar Center

Identifying & Communicating with Prospects and Evaluating Your Marketing Efforts

Many marketers have found the explosion of marketing channels and options impossible to decipher. They are having an ever-more difficult time finding the right combination of strategies and tactics in order to achieve business growth goals.
Social media, digital and mobile technologies and prospective customers who have an ever-greater ability to block attempts to be communicated with all present significant challenges.
This workshop will help you put those problems “on ICE” as we follow the formula of 1. Identifying ideal prospective customers 2. Presenting multi-channel marketing programs to properly Communicate with that audience and 3. Evaluating the results to achieve greater return on investment (ROI).
Together we’ll explore:
• Database analysis and descriptive customer profiling
• Sophisticated algorithms to build predictive models
• Multi-channel techniques including; print, mobile, social and digital tactics
• Back-end analytics and evaluation of what’s working and what’s not

This workshop will be presented by Brian Butler, VP Sales & Marketing of The Allied Group and author of; Find ‘Em Get ‘Em Keep ‘Em.

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