Eight Optics and Swim

By Eight Optics and Swim

After perfecting his talents designing sunglasses and swimwear, Rhode Island-based designer Artiss Akarra and his brand Eight Optics and Swim are now revolutionizing the entire consumer experience.

Akarra, a Florida native, Rhode Island School of Design (RISD) graduate, and StyleWeek Northeast staple, launched the first in a fleet of mobile showrooms onat the prestigious RISD Alumni and Student Art Sale. Speaking of the RISD launch, Akarra said, he is “thrilled that RISD is supporting him – a fellow RISD graduate – in this capacity and allowing him the honor of launching at their event.”

The vehicle – a truck that has been kitted out with dressing rooms and racks for clothing – served as both a mobile showroom and store front, and created a new intimacy in the shopping experience by providing the consumer with a trunk show vibe, allowing them to browse an entire collection in all sizes and colors. Shoppers were able to try-on and purchase items right in the truck, which is fully stocked, and should they find their desired item has sold out, they can place an order at an on-board kiosk for next-day delivery. The truck also appeared at the StyleWeek Swim show in June. Attendees had the unique opportunity to shop designs straight from the runway immediately after seeing them debut by heading out to the truck. Monday through Thursday the truck will be on the road, providing store owners with the opportunity to browse the collection for retail in their own stores. On

Fridays, Akarra is expecting to situate the truck in downtown Providence, and anchor it by the beaches on Saturdays and Sundays. In addition to this schedule, the truck will also be available to attend private functions, or public events such as fundraisers or fairs.

For further information on Eight Optics and Swim email info@eightoptics.com.

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Avatar About the Author: The Rhode Island Small Business Journal is a printed monthly magazine and an online resource for the aspiring and start-up entrepreneur and small business owner.

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