Aerosmith Drummer to Debut First Joey Kramer’s Rockin’ & Roastin’ Café

NORTH ATTLEBOROUGH, MA – Rock legend Joey Kramer, drummer for Aerosmith and Founder of the Rockin’ & Roastin’ coffee brand, will open his first brick and mortar Joey Kramer’s Rockin’ & Roastin’ Café in early 2015. Situated at the intersection of Routes 1 and 1A in North Attleborough, MA, Joey Kramer Rockin’ & Roastin’ Café will cater to the coffee faithful by offering an unmatched atmosphere laced with rock royalty. Kramer and his Rockin’ & Roastin’ business partners, Ron Mann andFrank Cimler, will team up with Kramer’s longtime friend, auto-dealership magnate Ernie Boch, Jr., in this flagship venture.

Encompassing 1,500 square feet, Joey Kramer’s Rockin’ & Roastin’ Café will be a coffeehouse with rockstar edge. As one approaches, Kramer’s custom-designed Rockin’ & Roastin’ dragon will be reproduced into a bold sign with illuminated eyes. In a glass jewel case visible from the roadways, Kramer’s full drum kit from the recent “Let Rock Rule!” world tour will be expertly backlit and displayed in all its glory. Once inside, the ceiling is lined with undulating rock-and-roll images and memorabilia so while java aficionados await their Rockin’ & Roastin’ creations, they can experience a taste in music history. With table seating and plush couches, Joey Kramer’s Rockin’ & Roastin’ Café’s décor is unlike any other coffeehouse. Dark crimson tones as well as ornate moldings and fixtures will set the stage in Kramer’s coffee sanctuary while classic rock-and-roll music videos and legendary concerts play on screens in the background. Joey Kramer’s Rockin’ & Roastin’ Café also will boast a seasonal patio spanning an additional 1,500 square feet and has complimentary WiFi.

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“I’ve always wanted to start my own business and I’m humbled by how far Rockin’ & Roastin’ has come in the past couple of years,” said Joey Kramer, Founder & Chairman of Rockin’ & Roastin.’ “Opening up our flagship café is another way that I can continue to entertain fans in new and unique ways.”

At Joey Kramer’s Rockin’ & Roastin’ Café, baristas will prepare a variety of coffee drinks using the traditional Rockin’ & Roastin’ brews (Guatemala, Ethiopia, Sumatra), a signature espresso, an all-natural Swiss water-based decaffeinated version, organic flavored coffees such as French vanilla and hazelnut, seasonal blends and cappuccinos. For those looking to snack, Joey Kramer’s Rockin’ & Roastin’ Café will offer fresh baked goods including coffee cakes, Danishes, pastries and muffins that are baked in-house as well as breakfast sandwiches. There also will be a full line of Rockin’ & Roastin’ merchandise available including branded apparel as well as 12-ounce bags and single-serve cups of Kramer’s signature brews.

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“Rockin’ & Roastin’ has been a rapidly expanding organic coffee brand and we couldn’t be more pleased with the positive feedback we continually receive,” said Frank Cimler and Ron Mann, Kramer’s Rockin’ & Roastin’ business partners. “Joey Kramer’s Rockin’ & Roastin’ Café is a very exciting milestone for us and we look forward to new brand extensions.”

In June of 2013, Kramer announced a campaign to donate a portion of his coffee sales to Ernie Boch Jr.’s nonprofit organization, Music Drives Us, which supplies grants for music programs to effect positive changes for people in need throughout New England.

Joey Kramer’s Rockin’ & Roastin’ Café will be located at 551B South Washington Street in North Attleborough, MA. For more information on Rockin’ & Roastin’, please visit:www.rockinandroastin.com.

ABOUT ROCKIN’ & ROASTIN’:

Joey Kramer of Aerosmith is a coffee-loving Rock n’ Roll Hall of Famer. The story of Joey Kramer’s Rockin’ & Roastin’ 100% USDA Organic Certified, custom-roasted coffee brews begins in the field. Unlike “sun grown” coffee that’s cheaper to produce but requires chemical fertilizers and pesticides and leads to the destruction of native rainforests, Rockin’ & Roastin’ coffee is lovingly cultivated using the traditional “shade grown” method, under a canopy of indigenous trees, that leads to Arabica beans. This sustainable practice supports a wide diversity of plant and animal life, provides food and shelter to migrating birds, and helps to filter carbon dioxide from the air, reducing the danger of global warming. There is currently a trio of international blends offered: a medium roast from Guatemala; a medium-dark roast from Ethiopia; and, a dark roast hailing from Sumatra. Rockin’ & Roastin’ also is the official hot brewed coffee at House of Blues locations throughout the nation. For more information, please visit: www.rockinandroastin.com. Follow Rockin’ & Roastin’ on Facebookand Twitter.

ABOUT MUSIC DRIVES US:

Music Drives Us, founded by Ernie Boch, Jr., is a New England non-profit foundation supplying grants to music programs that are designed to effect positive change for people in need. The foundation seeks out organizations and individuals that are interested in using music as a tool to better the lives of people from all age groups and all segments of society. Since the inception of Music Drives Us in 2006, the foundation has donated to hundreds of organizations throughout New England. Music Drives Us is working hard to keep music alive, by funding music programs, live performances and music scholarship programs. For more information on Music Drives Us Foundation, please visit: www.musicdrivesus.org.

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