Should You Outsource Your Business’ Marketing?

Who is in charge of marketing – creation and execution – within your business? Is it a person or a team? If it’s a single person, is that his or her sole focus, or is he or she wearing multiple hats and ‘handling marketing’ is one of them? So often, small businesses (we’re talking solopreneurs to businesses with 50+ employees) don’t understand the value of a solid marketing strategy. We’re not criticizing you here, not at all…it’s what we do and sometimes even we struggle with prioritizing our own marketing efforts! Marketing and sales go hand in hand. Yes, we know this is an age-old argument, but it’s true. Marketing compliments and supports (or at least it should!) sales, and without sales…well, all businesses need to sell, right?  

Some food for thought here on whether you might want to consider outsourcing some or all of your marketing. Larger companies with bigger budgets often have both internal and external (outsourced) teams, which is often optimal, but smaller companies can still experience similar benefits with an internal individual or point person and an outsourced team. Many smaller companies appoint an individual within their team who is ‘self-taught,’ and though that person may make the perfect internal point person or lead while working with an outsourced marketing company, they remain limited in their breadth and depth of experience and expertise.  

The 5 main benefits of outsourcing marketing:

1. Cost
2. Access
3. Time
4. Experience
5. Education

Cost: 

Let’s start with money! Having a full-time, in-house marketing expert, or team, is expensive and can cost up to 6 figures. Hiring an external digital marketing team that remains educated and at the top of their field can save you money and bring you top-notch expertise!

Access:

Having access to individuals that focus solely on digital marketing and trends (which literally change on a daily basis) will often provide that extra edge over your competition. Not everyone understands, or values, the importance of staying agile and hyper focused on growth, and having an objective external team assisting with developing, executing and analyzing your growth strategies could give you the upper hand!

Time:

Recruiting, hiring, training and managing internal marketing teams takes time. We don’t need to remind you that time = money! Freeing up your valuable time to focus on what you’re good at is critical to your business’ success.

Experience:

Marketing companies have a depth of experience in all aspects of what you’ll need to create and execute a successful integrated growth strategy. Projects and tasks to consider when deciding on whether or not you might want to hire an outside team:

-Strategic Planning
-Designing Growth Strategies
-Executing Marketing/Growth Strategies and Campaigns
-Website Development
-SEO Campaign Development and Management
-Email marketing
-Social Media Marketing/Management
-Blogging & Content Marketing
-Video Marketing

Education:

Staying on top of the ever-changing marketing climate is like following a rocket ship that is zigging and zagging through outer space! From the many different social platforms’ nuances, to tweaking your company’s voice and messaging specific to your audience, to analyzing your SEO and so much more…it is literally a daily commitment to stay on top. If you’re one of the lucky ones that understands the value, and is able to invest in, the constant education for an individual or team, then we high five you!  

Marketing companies generally charge much less than it would cost to hire one full time expert and they provide fresh, objective and comprehensive input. While we understand that many business owners may be reluctant to hire an outside team, we wanted to outline some of the many benefits!

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