Megan McGuinness, McGuinness Media and Marketing

Megan McGuinness, Owner of McGuinness Media and Marketing received her Bachelor’s Degree from the University of Connecticut in Communications. She jumped into her marketing career working at an advertising agency in Boston. In 2009, Megan left for a position as Advertising Manager at Twin River Casino and from there, she became the go-to media and marketing guru for multiple casinos. Currently her company services advertising efforts for Twin River Casino in Lincoln, RI, Hard Rock Hotel and Casino in Biloxi, MS, and Newport Grand Casino in Newport, RI.

Megan is highly passionate about what she does, “The gaming industry is a very exciting, forever changing, fast-paced environment. I not only get to advertise the gaming and casino segment, but also concerts, restaurants, tradeshows and more. Every week is different from the last, there is never a dull moment,” said Megan.

McGuinness Media is entirely run by her. She is responsible for overseeing the advertising and media for three casinos, fifteen restaurants, nine entertainment venues, and a hotel. Her tenacity, ability to bring fresh new ideas to the table, and here entrepreneurial spirit is what drives her to reach new levels. One of the most noteworthy projects she worked on involved marketing a major repositioning of Twin River’s slots-only facility to full-scale casino with Live Table Games. After much hard work, launching teaser campaigns, advertising, PR, and coordinating a grand gala event for 2,000 local influencers, media, and celebrities, Megan reached 79-percent awareness of table games within Southern New England in just six months!

Megan will continue to stay committed to Rhode Island, as she recently purchased a home in Warwick. She also has plans to expand her company in the future, hiring graphic designers and a media buyer, renting or purchasing commercial space, and taking her company to the next level by expanding their offerings. Megan said, “We will be the best agency for anyone that needs marketing support within the gaming, dining, and entertainment industries, as this is what we live and breathe every day.”

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