John F. Allen Launches New Ecommerce Website

Warwick, RI…John F. Allen & Son, Inc.,the fourth-generation importer and distributor of beads, crystals, gemstoneand fashion jewelry components, has announcedthe launch of its new wholesale ecommercewebsite. Hostedat the same address www.JFAllen.com, the revampedsite boasts manyimproved features: aclean,responsive design that works on all devices, advanced product search functionsthat allow quick access to over 45,000 items, and usefulvideo and downloadablecontent for the company’s manufacturing and design customers.

 Customerswill also benefit from a new customized account platform that allows them to storemultipleshipping addresses and save items to a Favorites list. A Resources section will be continually updated with product application manuals, size and colorcharts and industry guides.As with theprevious website, users must log in to viewwholesale pricing.

 “We’re excited to bring a greatly improved shopping experience to our customers,” says John F. Allen president John Buffum. “Weworked hard to create auser-friendly, intuitivesite that showcases our vast inventory. The initial feedback from our beta test customers has been extremely positive. They are raving about how much they enjoy using the new platform,”

John F. Allen worked with Website Pipeline, a specialized ecommerce development company based in South Carolina, to build the site.

 About John F. Allen & Son, Inc.

Founded in 1889,John F. Allen & Son, Inc. is a fourth-generation family importer and wholesale distributor of genuine and imitation stones, beads, findings and components to the jewelry, fashion and craft markets. The company is the largest U.S. distributor of products manufactured by Czech brand Preciosa, and a direct importer of other products from top quality factories in Europe and Asia.  John F. Allenmaintains a showroom in New York City, in addition to a 22,000 sq. ft. warehouse and headquarters in Warwick, R.I.

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