Imperial Pearl Announces National Marketing Campaign to Promote A New Era In Pearls

PROVIDENCE, RI – Imperial Pearl, the country’s leading expert in pearls, has partnered with Atom Media Group, a Rhode Island -based full service marketing agency, to deliver a high impact multi – faceted marketing campaign that will feature New England Patriots Cheerleader Captain, Jodi Ricci as brand ambassador.

Josh Bazar, CMO of Imperial Pearl, said, “We have committed upwards of a million dollars to the Imperial Pearl – #NowThatsAPearl – marketing campaign. The campaign will introduce the consumer to a new era of pearls that take shape when modern jewelry design meets pearl accents to form wearable works of contemporary art. These are not your grandmother’s pearls.“

The yearlong #NowThatsAPearl campaign will launch in June, with a branding drive that takes full advantage of cutting -edge platforms and traditional media formats. The elements include radio ads, billboards, and digital media campaigns that will increase name recognition for the Imperial brand. Brand ambassador Jodi Ricci will be a feature on all of the marketing elements.

“I am thrilled to be able to represent Imperial Pearl for their campaign, #NowThatsAPearl. Imperial Pearls have been worn by fashion icons Rita Hayworth, Elizabeth Taylor, Former First Lady Nancy Reagan, and I am excited to share that history with the next generation through the marketing process.” said Jodi Ricci.

The in -store retail component of the campaign will allow retailers to have access to an educational experience with national pearl experts, as you shop the award -winning designer collection of Imperial Pearls. The first event will be launched on June 20th at Anthony’s Jewelers located in North Providence, RI. independent jewelry retailers will host similar events across the country in coming months.

“As a creative agency, Atom Media Group will bring a multi -marketing approach to raising the brand identity of Imperial Pearl, by not only using traditional marketing and digital marketing, but also a hands -on, in -store consumer experience.” said Michael Mota, CEO/FOUNDER Atom Media Group.

The #NowThatsAPearl campaign, created with Atom Media Group, will utilize a comprehensive multimedia approach including radio, print, billboard, and online advertising. Ads will run in markets throughout the United States for a minimum of 12 months.

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