Marketing Intensive Course

Date/Time
Date(s) - 05/27/2015 - 07/01/2015
6:00 pm - 8:00 pm

Location
Center for Women and Enterprise

As an entrepreneur, everything you do is a marketing opportunity. As more challenging competition and technical tools become the norm, it is essential to reach potential customers and develop loyalty in ways that are practical, convincing, clear, and urgent.

In this 6-week intensive course, you will:
• Understand market research and how to identify and quantify your target
• Review the commonly-referenced “4Ps and 3Cs” of marketing
• Know how new marketing tools such as Social Media, Search Engine Optimization, Online Marketing, and E-Marketing can work for you
• Gain clarity around how traditional marketing concepts such as Branding, Advertising, Public Relations, Event Marketing, Collateral Development can support you in growing your business
• Understand the importance and value of tracking and metrics as it relates to marketing
• Develop a tailored plan that you can implement immediately, no matter how small your budget

Please bring, or send in advance, any marketing materials you have for your business that you would like to share, receive feedback on, or improve (ex: advertisement, logo, brochures, business cards, etc.)

Wednesdays, May 27 to July 1, from 6:00pm – 8:00pm
CWE Rhode Island (132 George M. Cohan Blvd.-2nd FL, Providence)

 

http://www.cweonline.org/NewsEvents/ViewArticle/tabid/164/ArticleId/859/Marketing-Intensive-CWE-Rhode-Island-May-27.aspx


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