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4 Uses of Technology That Drive Company Success

4 Uses of Technology That Drive Company Success

By Bryan B Mason Principal The Apollo Consulting Group LLC   Small companies typically look at technology as a necessary but unwanted expense. Often, systems were acquired one at a time to fulfill a need or solve a problem and don’t talk to each other. The objective has been to minimize costs rather than drive sales or […]

Be A Star! It’s a tool in your marketing toolbox…

Be A Star! It’s a tool in your marketing toolbox…

By Nancy Thomas I wish I had videoed the heated exchange at a recent networking group – what a missed opportunity! A little over done debate about video and if video was marketing or was it really advertising. The discussion festered into a debate over email, and on and on. What’s the big deal? The […]

Social Video Marketing 101

Social Video Marketing 101

Most social marketers we know fall into one of two camps: Have resources; integrate video strongly into social marketing strategy Don’t have enough resources; know they should integrate video more strongly into their social marketing strategy Whichever camp you fall into, this guide offers actionable ways to bring video and a measurement framework into your […]

How to Build an Audience-Aligned Social Marketing Strategy

How to Build an Audience-Aligned Social Marketing Strategy

How to Build an Audience-Aligned Social Marketing Strategy How do you build an audience-aligned social marketing strategy from the ground up? With a solid understanding of your target audience, how to reach them, and the right measurement strategies in place to track your progress. Here’s our tried-and-true process for making sure your social media campaigns do what […]

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