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4 Things You Must Consider Before Building Social Video

4 Things You Must Consider Before Building Social Video

By Simply Measured   Featuring and distributing videos on social is becoming more and more popular. In the gallery below, we’ve got some stats to prove it. Video is consuming content marketing and advertising strategy. It should start to consume your social strategy, too. But distributing video content on social willy-nilly, without a strategy for where […]

Why Social Should Be the Nucleus of Every Matrix Organization

Why Social Should Be the Nucleus of Every Matrix Organization

By Simply Measured   As a Xennial mom who’s lucky if I get out to run once a week, I never thought I’d be able say something like this: A major lifestyle brand taught me how to skateboard. Seriously. A Facebook friend shared the RSVP page for a free, women-and-girls-only skateboard clinic that Vans was […]

Social Storytelling: How to Do It Better

Social Storytelling: How to Do It Better

By Simply Measured   Often, the problem that brands have marketing themselves is not based on how good their product is or even how promising their marketing plan is. The barrier to connecting with audiences is failing to answer these questions clearly and specifically: Who is my “built for you”? Who is my audience? How […]

How to Fail Better on Social

How to Fail Better on Social

To succeed on social, you have to do three things: Test constantly and fearlessly Be prepared to fail Iterate and optimized quickly Here’s how to fail better on social for your brand. 1. Exercise Lean Research Tactics Consumer research looks very different than it did ten years ago. Where expensive, time-consuming, qualitative methods like in-person […]

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