RSSAll Entries in the "Social Media" Category

How to Fail Better on Social

How to Fail Better on Social

To succeed on social, you have to do three things: Test constantly and fearlessly Be prepared to fail Iterate and optimized quickly Here’s how to fail better on social for your brand. 1. Exercise Lean Research Tactics Consumer research looks very different than it did ten years ago. Where expensive, time-consuming, qualitative methods like in-person […]

For Maximum Influencer Impact, Think Small

For Maximum Influencer Impact, Think Small

By: Lizz Kannenberg Influencer marketing. What was a disruptive buzzword a couple of years ago is marketing table stakes for most consumer brands today. There are a number of reasons for this, but chief among them: The nature of social leveled the playing field, making it easier than ever for influential personalities to establish large […]

Why Facebook’s Struggles are Good for Brands Using Social Media

Why Facebook’s Struggles are Good for Brands Using Social Media

By: Ryan Holmes   Facebook now reports that as many as 87 million Facebook users may have had their data exposed as part of the Cambridge Analytica situation. The company’s stock price has dipped more than 10%. #DeleteFacebook campaigns are making the rounds. Sheryl Sandberg, Facebook’s own COO, has acknowledged that advertisers have curtailed spending. […]

9 Hashtag Marketing Tactics That Actually Work

9 Hashtag Marketing Tactics That Actually Work

With social network updates happening faster than you blink, using hashtags to raise brand awareness is not as easy as adding # to your target keywords. Brands must not only rely on the popular hashtags now, but also must be aware of emerging trends among consumers and influencers. This helps optimize your hashtag usage so […]

  • Polls

    Where does most of your new business come from?

    View Results

    Loading ... Loading ...