RSSAll Entries in the "Marketing" Category

Megan McGuinness, McGuinness Media and Marketing

Megan McGuinness, McGuinness Media and Marketing

Megan McGuinness, Owner of McGuinness Media and Marketing received her Bachelor’s Degree from the University of Connecticut in Communications. She jumped into her marketing career working at an advertising agency in Boston. In 2009, Megan left for a position as Advertising Manager at Twin River Casino and from there, she became the go-to media and marketing guru for multiple casinos. Currently her company services advertising efforts […]

Generational Marketing: Creating Content that Clicks

Generational Marketing: Creating Content that Clicks

By Jamie Chatel Adviser of Right Brain Thinking Silverman McGovern Staffing & Recruiting Content is king in the world of marketing. Generational marketing is the art of crafting your content to appeal to a target market that is within a certain age group. Messages are targeted based on cultural experiences and perceived values for each […]

Process Optimization: Required for Market Penetration?

Process Optimization: Required for Market Penetration?

by Larry Girouard I don’t know about you, but when I get up in the morning I go through the same routine every day. While I will not bore you with the gory details, my actions are automatic as I start by wandering to the shower with my eyes half open at 6am, and end […]

Marketing For Start-ups

Marketing For Start-ups

by Veronica Cintron So you’ve started the company of your dreams, congratulations! But how do you share your dreams with the world, how do you let people know you are open for business? I encounter these types of questions from start-ups on a regular basis. Mistakes in the early stages of start-up development can be […]

  • Polls

    Where does most of your new business come from?

    View Results

    Loading ... Loading ...