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How to Fail Better on Social

How to Fail Better on Social

To succeed on social, you have to do three things: Test constantly and fearlessly Be prepared to fail Iterate and optimized quickly Here’s how to fail better on social for your brand. 1. Exercise Lean Research Tactics Consumer research looks very different than it did ten years ago. Where expensive, time-consuming, qualitative methods like in-person […]

For Maximum Influencer Impact, Think Small

For Maximum Influencer Impact, Think Small

By: Lizz Kannenberg Influencer marketing. What was a disruptive buzzword a couple of years ago is marketing table stakes for most consumer brands today. There are a number of reasons for this, but chief among them: The nature of social leveled the playing field, making it easier than ever for influential personalities to establish large […]

Why Facebook’s Struggles are Good for Brands Using Social Media

Why Facebook’s Struggles are Good for Brands Using Social Media

By: Ryan Holmes   Facebook now reports that as many as 87 million Facebook users may have had their data exposed as part of the Cambridge Analytica situation. The company’s stock price has dipped more than 10%. #DeleteFacebook campaigns are making the rounds. Sheryl Sandberg, Facebook’s own COO, has acknowledged that advertisers have curtailed spending. […]

5 Ways Social Marketers Can Get Time Back

5 Ways Social Marketers Can Get Time Back

As social marketers, sometimes we just want the clock to stop. There are so many things on our to-do lists, not to mention endless meetings with stakeholders vying for attention and content requests thrown at us on an ad-hoc basis: “Could you post this on social today?” The irony is, the checklists and the fast […]

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