
Reaching Out Through the Airwaves
Host Your Own Radio Talk Show to Promote, Educate and Network In today’s many options for consumers it’s important to find ways customized and unique ways to market yourself . Hosting your own radio talk show can offer you just that. Costs for programs on range depending on the market and typically include production, air [...]

Benefit Words That Determine Customer Needs
There are basic reasons why customers buy products and services. These benefit words help to determine the needs, values and selection patterns of your customers. FREE: This seems to be an obvious benefit for everyone. However, if the customer is certain that a product or service will work for them, they won’t necessarily give it [...]

When to Listen and When to Speak
We all hear and we all listen but there is a big difference between the two in quality and quantity. When we hear, we hear words. When we are not paying attention, we hear sound. If we look attentive, we can often get away with not listening, but listening gives us and the person we [...]
Use the QPN model to create win-win situations
I created the QPN Model which helps match your personal and professional qualities to the needs of your client or friend. Each letter represents a key component in the QPN Model. Q stands for qualities, which are the qualities you bring to the situation such as empathy, competence and efficiency. The P stands for purpose, which is your purpose in [...]





