Yankee Candles are Hard Currency
My mother is a veteran shopper, and she always had strong opinions on products and services. Growing up, I heard them so often they were like the Ten Commandments: immutable, inviolable, sacred. Nowadays, I think on those pearls of wisdom as I market my own business and services… Yankee Candles are hard currency. Jar candles [...]
Work Naked if You Have To…a Few Rules to Break for Work-at-Home Productivity
Going from corporate environment to working for yourself at home can be a big adjustment. When you’ve been following the strict routines of a corporation for a while, working at home can feel a little weird at first—like you’re breaking the rules. But that’s OK, you’re supposed to break a few rules and make up [...]
I’m Going to Disney World! How a Trip to Magic Kingdom Showed me Some Magic for my own Business
There are people who go to Disneyworld every year. They never go anywhere else. I once thought these people were insane, but now I can’t wait to go back, myself! My marketing brain understands why. Here are three things Disney does to make people want to come back again and again. 1) Build a new [...]
Lessons from a Lipstick
I’m going to share a deep, dark secret with you…I used to sell lipsticks. I’m not ashamed of it, because selling lipsticks taught me a lot about how to run a successful business. For 10 years, I was part of a multi-level marketing company that has been empowering women through cosmetics/skin care sales for nearly [...]
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